Listen to the article
Audi presents its futuristic technology to the public through the world’s most advanced hyper-reality experience. In “The e-tron room: the Future Paradox”, participants travel through time, passing different tests until they reach their final destination: the future.
The mobility of the future is now a reality and features a new way of travelling that will take you a long way. Under this slogan, Audi presents its new hyper-reality experience, “The e-tron room: the Future Paradox” in Spain. The brand of the four rings already used for the first time the innovative escape room format to raise public awareness of its electric propulsion technology through an entertaining series of trials and challenges, with the Audi e-tron as the focus.
Now, to overcome the new challenges posed by the most advanced hyper-reality experience in the world, participants will be equipped with the latest technology, such as motion sensors and VivePro virtual reality glasses. Audi’s new escape room has an algorithm that interprets movement in real-time and builds a full-scale avatar of the player, allowing total body immersion. In addition, for the first time, there will be a real actor, who plays the role of a robot, and will act as an advisor during the trip, accompanying the players and making the experience unique.
The distinguishing feature is the motion capture system, which has 36 cameras and 28 sensors, and allows players’ activity and the positions of different objects in the room to be transposed into the virtual world. “For almost an hour, participants will travel through hyper-reality to a series of points in time until they reach the future. We have worked to create the only multiplayer entertainment experience of its kind in the world, to raise public awareness of Audi’s vision of future mobility,” explains Caita Montserrat, Audi’s Marketing Manager.
“The e-tron room: the Future Paradox” will make its first appearance in Madrid (Calle San Cayetano, 5), from 24 October to 13 November, from 10:00 to 19:00 Monday to Sunday. After finishing in Madrid, it will open its doors in Barcelona (Carrer Aragó, 425) from 27 January to 16 February. To reserve a place, participants can register at www.etronroom.com, where sessions will be opened every week through codes obtained in the social media of Audi Spain (@audispain) after solving different riddles. Team participation is crucial, and the sessions will take place in groups of 3 to 4 people.
With this experience, Audi raises public awareness of electric mobility in a striking and innovative way, allowing people to discover its 100% electric model, the Audi e-tron.