Ducati Multistrada Sales Reaches 1 Lakh Globally

It’s been sixteen years since the first Multistrada rolled off the assembly line, and now the company has announced that the Multistrada family has now reached the 100,000-bike milestone. Multistrada number 100,000, a Pikes Peak version of 1260 with a customized laser marking on the top yoke, was handed over to Dave Hayward – a German Ducatista who had ordered his Multistrada from the Düsseldorf dealership – by Ducati CEO Claudio Domenicali in person.

Back in 2010 the Multistrada was the first bike to feature riding modes, the system that changes the very character of the bike. The tagline for the advertising campaign read: “four bikes in one”. With the D|Air version, introduced in 2014, Ducati offered the first motorcycle with a system capable of interfacing with a dedicated airbag-equipped jacket. In 2015 it became the first motorcycle to feature a variable-timing engine: the Testastretta DVT (Desmodromic Variable Timing).

 Multistrada milestones

• 2003 Multistrada 1000 DS
• 2005 Multistrada 620
• 2007 Multistrada 1100
• 2010 Multistrada 1200
• 2015 Multistrada 1200 DVT
• 2016 Multistrada 1200 Enduro
• 2016 Multistrada 950
• 2018 Multistrada 1260
• 2019 Multistrada 1260 Enduro

The production processes were improved, materials enhanced, numerical simulations honed, taking the Multistrada 1260 and 950 to unprecedented levels of dependability. Today, all the engines in the family have valve play checks at 30,000 km intervals – three times that of the first version. With no less than 7 versions, today’s Multistrada family has never been more complete: two 950 cm³ (115 hp) bikes and five 1260 cm³ (160 hp) ones.

The new Multistrada 950 launched this year is also available as an S version and is designed to put Multistrada performance within everyone’s reach while maximizing versatility, thanks also to the 19’’ front wheel. The most recent interpretation of the original dual-purpose sports concept, the Multistrada 1260 combines the comfort and load capacity of a dual-purpose bike with tire sizes, wheels, and brakes that are, instead, typical of sports motorcycles. Equipped with Öhlins suspension, forged wheels and a carbon fiber end pipe, the Pikes Peak model offers maximum sports performance.

Furthermore, Ducati has come up with the Multistrada 1260 Enduro, designed to take on the toughest terrain and longest journeys thanks to the 30-liter tank, long-travel suspension, 19’’ front rim and, of course, the hard-wearing spoked wheels.

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