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Ducati, the Italian luxury brand celebrated the entry of its power-cruiser Diavel 1260 in the Indian market with an exclusive launch party. The event saw the presence of celebrities, biking enthusiasts, influencers, Italian Ambassador and key industry veterans who came under one roof to celebrate their passion for the Italian motorcycle brand.
The all-new Diavel 1260 and Diavel 1260 S was unveiled at the Cultural Centre, Italian Embassy under the presence of Honorable Ambassador of Italy, Chargé D’Affaires Pietro Sferra Carini. The Diavel 1260 and 1260 S launched at INR 17.70 lacs and INR 19.25 respectively (Ex-showroom) is a step above its predecessor, promising the personalities of a naked roadster and a power cruiser, making it a “Mega Monster”.
Sergi Canovas, Managing Director of Ducati India said“It’s a great feeling to have all the motorcycle enthusiasts under one roof, who believe in the unique personality of Diavel. Diavel is the most loved bike across age groups and gives an intense feeling of pride & power. Ducati is a brand that goes beyond biking and has its own lifestyle footprint and culture – and the Diavel 1260 celebration party symbolizes this in a perfect manner.”
Amit Sadh, Bollywood Celebrity and Ducati owner said, “I’m now a part of Ducati family and a proud owner of the one of a kind Diavel Diesel Edition. Diavel is a cult bike and immediately lets you disconnect from the outside world as soon as you swing a leg over it. I am super excited to be a part of this party and can’t wait to experience the more powerful and aggressive Diavel 1260.”
The all-new Diavel 1260 is more powerful and more muscular yet agile and effective between the curves for maximum riding enjoyment. Equipped with a 1262 cm3 Ducati Testastretta DVT engine with variable cam timing, the second-generation Diavel 1260 remains faithful to the original spirit of the incredibly special Diavel which combined the riding ethos of a Super Naked, Superbike, and a Cruiser, yet bringing all the elements decidedly up to date.
The Diavel 1260 is available in Sandstone Grey with a black frame while the Diavel 1260S offers two livery options: Thrilling Black & Dark Stealth (motorcycle surfaces feature two contrasting blacks with different finishes, with red frame) and Sandstone Grey (with black frame). Bookings are currently open across all Ducati dealerships in Delhi – NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi, Kolkata, Chennai and Hyderabad.