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Hero MotoCorp collaborates with Adloid for a fully digital showroom. Hero MotoCorp says that using its proprietary technology, Adloid has added enhanced features like hotspots, Hero Product Configurator (HPC), remote sales assistance, and even more. Hero said that this technology is altering computerized purchasing encounters and was as of late used by Tata Motors for the dispatch of its lead items too.
Commenting on this, Vikas Malhotra, head of business solutions and support, Hero MotoCorp said, “At Hero Motocorp, we were looking for an association to co-create ‘digital buying journey’ of our products. A highly skilled and passionate team from Adloid did the job exceptionally well by providing a truly world-class solution for Virtual Showroom, Product Configurator and AR experience for our product portfolio,”
He further added, “Adloid has also enabled advanced features, which allows customers to see the differences between variants, add customizations and accessories, and go through color options before making a purchase decision. The showroom replicates the experience of a brick-and-mortar store in its true sense, within the comfort of our homes, offering an uninterrupted virtual experience,”
This is mostly being done because most of the customers are turning to digital platforms before purchasing vehicles. For example, they look for something online first, so automakers are collaborating with startups to develop their respective digital platforms for different parts of their businesses.
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