Pratap Bose joins Mahindra Group as their chief design officer

Pratap Bose joins Mahindra Group as their chief design officer. They have appointed Bose as the executive vice president and chief design officer to lead its newly formed Global Design organisation. He will operate out of UK where the company will soon have its new Mahindra Advanced Design Centre (MADE). 

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Commenting on this announcement Rajesh Jejurikar, executive director, Auto and Farm Sectors, Mahindra & Mahindra said, “We are at an inflexion point in our auto and farm sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”

In this job, Bose will be liable for both, MADE and MIDS (Mahindra India Design Studio) and will administer a plan of all key business fragments like credible SUVs, including Born Electric Vehicle (BEV), LCV items (under 3.5 ton), Last Mile Mobility (LMM), huge CVs, Peugeot Scooters (France), and farm hauliers and homestead machines. The maker says that Bose will be starting from June 24, 2021, and will answer to Rajesh Jejurikar, chief, Auto and Farm Sectors, M&M.

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