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India’s largest luxury car maker Mercedes-Benz India today announced it has retailed 4857 units in the January-June 2021 period buoyed by new product introductions, recording a robust 65% growth over the same period last year. The June 2021 retail, in particular, signifies the first signs of a strong recovery in customer sentiments influenced by factors like new product portfolio and gradual unlocking of markets leading to an uptick in economic activities.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Our H1 2021 sales growth is in line with the market sentiments and strongly underlines a continuing high customer demand for models. We have built a solid order bank on the back of new launches and it is highly satisfying to witness an all-round rise in demand for our products across the portfolio. Starting from the A-Class Limousine to the GLS Maybach and the AMG, customers have highly appreciated our product launches by strongly preferring a Mercedes-Benz and an AMG over other models; reiterating their confidence and trust in our product portfolio and customer-oriented market strategy.”
And the new entrants also put up a stellar show, the A-Class Limousine & New GLA have attracted first-time luxury car buyers.
And even with a slew of Luxury EV launches, the strong order intake for EQC indicates a sustained customer interest for India’s first luxury EV.
Buying a luxury car online would have been a joke a few years ago but is now a major source of sales. For Mercedes-Benz India, online sales continue their prominence with 20% penetration in H1 2021 sales. For April-May lockdown period online sales penetration was at 35%. More than 25000+ leads generated by online sales alone, in H1 2021.
“The demand for all our products in June were in particularly strong. We have ramped up our production and sales from July, to match the great customer feedback on our models,” added Mr Schwenk.
Production has been gradually ramped up from July and designed flexibly in order to be able to react to current developments. The health and safety of our employees are of utmost importance to us and protective measures against COVID-19 have been determined for our employees, following all the mandated guidelines.
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