Mercedes-Benz introduces Marketplace for its pre-owned car business

Mercedes-Benz introduces Marketplace for its pre-owned car business. According to them, it provides both buyers and sellers of ‘Marketplace’ distinct benefits related to best price guarantee, enhanced inventory of certified vehicles available online, ease of transaction, a hassle-free experience and complete transparency in the entire process too. 

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Commenting on the launch Martin Schwenk, Managing Director & CEO Mercedes-Benz India said, “Following our motto of ‘reimagining excellence’ we want to create an enhanced luxury experience for luxury aspirants who wishes to upgrade to a Mercedes-Benz. Marketplace’s direct customer-to-customer model will provide discerning sellers and buyers the most transparent, hassle-free and convenient platform to sell existing car and upgrade. With this initiative, we create a win-win scenario for customers and an opportunity for our franchise partners to scale-up their pre-owned and new car business by offering a luxury brand experience. Marketplace will continue to set new benchmarks in terms of transparency, efficiency and customer centricity in the entire luxury pre-owned car business.”

As for what the Marketplace is, it is an ideal platform for sellers who seek the best value for their existing cars and looking for an upgrade to a Mercedes-Benz. Furthermore, Marketplace will offer the best price to the seller with a hassle-free experience and complete peace of mind. The brand says that with Marketplace, the buyer of a pre-owned Mercedes-Benz gets benefitted with a wider range of certified cars to choose from and upgrade, having complete transparency and assurance of the best value. There would be benefits for the seller and buyer too. It would also benefit both the Brand and Franchise partners as well.

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