2020 Autocar ranks Ford to be among the most affordable cars to own. Ford India has done it many times and this time too they have delivered on its promise of greater value of money to its customers. As per the Autocar report that covers all vehicle segments and manufacturers, Ford products were among the most economical – ranging from INR 20,682 or 34 paise per kilometer for Ford Figo to INR 42,548 or 71 paise per kilometer for Ford Endeavour. This helps to maintain against segment leaders over a 60,000-kilometer or five-year ownership cycle.
Commenting on this Vinay Raina, executive director for Marketing, Sales & Service at Ford India said, “We have been working to ensure our products continue to deliver the wonderful value of ownership throughout their ownership cycle and address misconceptions. The Maintenance report by Autocar is a great boost and validation of our untiring efforts.”
Also Hormazd Sorabjee, Editor, Autocar India said, “The Autocar India Study 2020 gives an idea of just how much one would spend in maintaining a car, including service parts, their service life, labour rates as well as the service intervals,” he further added,“Through authentic, well-researched data in our annual survey, we are glad to play a small part in empowering customers make informed purchase decisions.”
The study found Ford Figo Petrol to be the most affordable mid-range hatchback, which means that it costs just 34 paise per KM to maintain. It is 28% less than the segment volume leader and the Figo Diesel, with its most powerful and bigger engine, was also among the most inexpensive, costing just 45 paise per kilometer to maintain. Amongst all the compact SUVs, both Ford Freestyle Petrol and Diesel variants were the least expensive to maintain, requiring 35% and 38% lower spending of just 34 paise and 45 paise per kilometer respectively.
Additionally, the Ford EcoSport, with spends of about Rs. 21,754 for petrol and 27,882 for diesel over a 60,000-kilometre ownership cycle. In the Premium SUV segment, the study showed 2020 Endeavour to be nearly 12% cost-effective to maintain compared to the market leader. While the Ford Endeavour owners spend just 71 paise per kilometre to maintain, those who drive its competing model spend 81 paise per kilometre to keep their SUV in shape. Ford Endeavour isn’t just a capability leader but a premium SUV that delights its owners with its overall value for money proposition as well.
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