Tata Motors launches Altroz iTurbo, Priced at ₹7.73 lakh #AltroziTurbo

Tata Motors India on Saturday announced the prices of the new Altroz iTurbo premium hatchback, starting from ₹7.73 lakh (ex-showroom, Delhi) for the base XT trim and extending up to ₹8.85 lakh (ex-showroom, Delhi) for the top-spec XZ+ trim. There is also a mid-placed XZ trim which costs ₹8.45 lakh (ex-showroom). Do note that the automaker has mentioned that these prices are introductory, which means that they are likely to go up in the future.

The iTurbo gets it’s name due to the updated engine, with power and torque figures have seen a boost at 110 PS and 140 Nm, respectively. There is also a new dedicated ‘Sport’ mode for a thrilling drive. In terms of exteriors, the car comes with a new ‘Harbour Blue’ paint scheme, along with an ‘iTurbo’ badging on its tailgate.

As for the features, it comes with iRA connected car technology which was previously found on the Tata Nexon SUV. According to the company, this application enables 27 connected car features on the Altroz including remote car immobilization, door lock/unlock, headlamp on/off, trip history, SOS emergency help and more. The car also comes with a new express cool feature and a new black and grey colour scheme for the interiors.

Commenting on the launch of the Altroz iTurbo, Mr Shailesh Chandra – President, Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to celebrate the 1st anniversary of our premium hatchback Altroz with a double bonanza comprising of the i-Turbo petrol and the new XZ+ variant with iRA-connected car technology in petrol and diesel option.

We are confident that the new Altroz range will cater to the evolving needs of the Indian customer, all while creating benchmarks in the segment.”

What are your thoughts regarding the pricing of the Altroz iTurbo? Are you content with the same? Let us know in the comments below.

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