Kia India launches ‘Kia Digi-Connect’ to enhance digital buying

Kia India launches ‘Kia Digi-Connect’ to enhance digital buying. Kia says that it is an industry-first video-based live sales consultation solution by Kia. It is being offered through website scheduling & integration with the company’s CRM system. According to the maker, this one-of-a-kind customized application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform. This would then help them with offering them a showroom-like experience. Considering the current pandemic situation, the solution will not only ensure the safety of customers but also expedite and improve their buying process by offering a contactless and hassle-free car buying experience at the comfort of their homes.

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Commenting on this launch Mr Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India said, “The Kia Digi-Connect initiative signifies Kia India’s bold and innovative approach towards offering a matchless premium customer experience, aligned with our new brand purpose – ‘Movement that inspires’. With this industry-first initiative, we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. Technology-led digital transformation has been the primary approach for Kia India right at the outset and we are committed to spearheading the digital revolution in the Indian automotive industry going forward. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country.”

Considering the security of the app, it is a safe and secure platform. It integrates with Kia India’s Central Lead Management System for data privacy for customers. It would also provide customers several additional options of 360-degree virtual experience through video call, screen & video sharing along with sharing of brochures, pricelist, etc.

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