Kia Sonet crosses one lakh sales milestone in less than 12 months

Kia Sonet crosses one lakh sales milestone in less than 12 months. Kia has also said that, during the same period, the vehicle also became the fourth highest-selling SUV in the country. It was introduced back in September 2020, and according to the figures by the brand, it has been contributing almost 17% to the segment and 32% to KIN’s overall sales.

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Speaking on the milestone, Mr. Tae-Jin Park, Executive Director, and Chief Sales & Business Strategy Officer, Kia India said, “The Sonet was launched when the auto industry was facing its worst slump in history with the advent of COVID-19 pandemic. The market was battling rock-bottom customer sentiment amidst manufacturing and supply chain setbacks. We introduced the Sonet in September last year against all odds, and it would not be an understatement to say that it has rewritten Kia’s success story in India and has made a stronghold in the segment with its industry-leading features and specifications. The one-fourth contribution of iMT variant in total sales testifies that the model has also revolutionized the adaption of new technologies. The PV segment has been witnessing multiple transformations over the years, and as a leading automaker, we are committed to the changing trends and offering new-age driving experience to our customers across segments.”

As for the Sonet itself, it is available in 17 variants, the Sonet is the only compact-SUV to offer a 1.5 liter Diesel engine with automatic transmission, contributing almost 10% to its overall sales. The Sonet also hosts a bold and distinctive design that complements its several class-leading features and a number of engine and transmission options, making it one of the most versatile cars in the segment. It was developed ground-up to set new benchmarks in design, technology, dynamics, and safety, the Sonet has stood out in a crowded compact SUV segment.

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