Eccentric Engine collaborates with Citroën to offer Realtime 3D product Visualization

Eccentric Engine collaborates with Citroën to offer Realtime 3D product Visualization for its newly launched Citroën C5 Aircross SUV in India. This proprietary, algorithm-based, one 3D Visualization Platform by Eccentric Engine according to the brand is seamlessly integrated at both online and in-dealership touchpoints to provide a superior product experience using real-time 3D visualization. According to both brands, this new 3D Configurator will be helpful while engaging customers right from the start.

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Commenting on this Saurabh Vatsa, Brand Head, Citroën India said, “We are excited with the customer response to the High-Definition 3D Configurator developed by Eccentric Engine. This extremely realistic visualisation experience ties up very well with our brand ethos of Citroën 360-degree Comfort to enhance the overall customer journey through our Any Time Any Where AnyDevice Any Content [ATAWADAC] strategy. While the new C5 Air cross SUV is our first vehicle to adapt this technology, our continuous endeavour will be to provide Indian customers unique and ingenious experiences across our brands, reiterating our commitment to be the digital reference in the Indian automotive industry.”

Both the brands have even shared some stats too-

• More than 250,000 people from multiple Indian cities such as Bengaluru, Delhi, Chennai, Hyderabad, Pune and Mumbai were hooked online to explore the C5 Aircross SUV in 3D from the comfort of their own homes.
• Explorers nearly spent 5.9 Lakh minutes evaluating and considering the product
• Recorded over 38 Lakh interactions.

Using this new One 3D Visualization is very easy, as users would just need to click on the link which is mentioned below and they would be redirected to the car configurator made by both the brands and try this new feature out.

https://www.citroen.in/car-configurator-online

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