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Mahindra XUV700 to come with Sound System offered by Sony. This will be India’s first vehicle with Sony’s inbuilt sound system that will be powered by Sound Building Blocks, one of Sony’s 360 Spatial Sound Technology. 

Also read, Mahindra’s XUV700 will be India’s first vehicle to integrate Alexa

“This is a proud moment for Sony India as we are entering into a partnership in the automobile sector in India for the very first time and couldn’t have chosen a better partner than the prestigious, home-grown company Mahindra,” said Sunil Nayyar, Managing Director, Sony India. He added, “Sony has a robust foundation in innovation in the technology sector, and this collaboration will see us take our 3D spatial sound to consumers with an immersive next-generation audio experience wherever he travels.”

Veejay Nakra, CEO, Automotive Division, M&M Ltd said, “At Mahindra it has always been our endeavour to ensure that the latest technologies are available to our customers. We are excited to collaborate with Sony to present the XUV700 as India’s first vehicle with Sony’s inbuilt 3D sound system, that will set a new benchmark in cabin acoustics. Our customers can enjoy the rich, spacious cabin acoustics for a truly immersive audio experience while on the road.”

Sony says that the speakers are designed and engineered by Sony’s expert sound engineers, the in-built 3D sound system is custom-made with finest sound tuning, specifically for the XUV700, and it gives an incredibly immersive 3D audio experience through its 13 channel DSP amplifier, 12 custom-designed speakers including subwoofer and the Sound Building Blocks technology. Furthermore, it offers a highly realistic 3D immersive spatial sound field from the stereo music source inside the XUV700. All stereo sources, be it radio, online streaming, USB or mobile phone to be enjoyed in 3D. Multiple unique sound settings available to customize the audio listening experience based on the passengers.

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