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Skoda announces a design contest for its new car that would be globally unveiled in India this year. The brand says that this design contest is for budding Indian designers. They are being called upon to take part and design a camouflage for its upcoming mid-size premium sedan. Entries to the contest will be open till 18th August 2021 and the top five entries shortlisted by the jury will be announced on 23rd August 2021. One final winner will be announced from among the top five shortlists.
Speaking about the contest, Zac Hollis, Brand Director – ŠKODA AUTO India, said, “India has some great design talent. We are really excited about recognising that through this unique contest for our upcoming mid-size premium sedan. We look forward to engaging with passionate Indian minds and this is a great opportunity for imaginative expression. We have already launched the first mid-size SUV, ŠKODA KUSHAQ, which is a testament to our commitment to the Indian market. KUSHAQ was designed in close collaboration between our teams in the headquarters and India, and the upcoming mid-size premium sedan follows this practice. The camouflage contest is a great way to kick-off activities for the second global reveal planned by us this year.”
Furthermore, the contest will be judged by Mr. Gurpratap Boparai, Managing Director – SAVWIPL, Mr. Zac Hollis, Brand Director – ŠKODA AUTO India and Mr. Oliver Stefani, Head of Design – ŠKODA AUTO and the evaluation process is said to be spanning across various criteria, which adapt to the new creative and technical requirements. There are different points that would be noted that include innovation, aesthetics, functionality, ergonomics, durability, impact, utility, reality of production and the emotional quotient too.
Skoda has shared that participation would be open to any individual above 18 years of age, and one can participate in the contest by registering and submitting their design online on www.camowithskoda.com
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