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Tata Motors inaugurates 70 new sales outlets in a single day. Tata says that they are spread across 53 cities, these outlets have been strategically mapped to key emerging markets of the Southern region. These modern showrooms will be home to the company’s ‘New Forever’ range of passenger vehicles, including its electric vehicles portfolio.
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Inaugurating the new dealerships Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, Passenger Vehicles Business Unit, Tata Motors stated, “Southern India contributes to 28% of the total Industry volumes and hence it is very critical for us to be strategically present in the emerging markets. With a 12.1% market share in Southern India, we are committed to our customers and want to make our New Forever range of passenger cars easily accessible. The trailblazing launch of these 70 new sales outlets, marks an important milestone in our aggressive retail expansion plans in India. This expansion will help us cater to our consumers’ requirements and tastes that are constantly evolving, with both online and offline solutions, to provide a seamless ‘phygital’ experience that is more convenient and relevant today.”
Tata Motors says that one of these new showrooms would be growing rapidly in the current growing market, Tata Motors’ network in Southern India includes Karnataka, Tamil Nadu, Pondicherry, Telangana, Andhra Pradesh & Kerala too. It will be including 272 and the retail footprint in India will grow to 980. 32 new dealership chains have opened in Bangalore, Chennai, Hyderabad, and Kochi. Further, this widespread expansion also includes the launch of 38 outlets in upcountry markets of South India.
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