Electric Scooter maker Ather Energy on Monday inaugurated its first showroom in the financial capital of India. Located at Linking Road in Bandra, the Bangalore-based OEM has begun deliveries of its Series 1 scooters from its Ather Space experience centre, which is operated by Kamal Motors.

For those unaware, exactly a year ago, on January 3, 2020, Ather Energy announced plans to take Ather Space, its flagship experience centre format, across key cities like Mumbai, New Delhi and Pune, amongst other Tier-1 cities. To fast track this expansion, Ather had invited dealer partners to set up these experience centres across these cities, so as to allow for more showrooms where future buyers can take a look at their offerings.

In October 2020, the company had announced its dealer partners for the states of Maharashtra and Gujarat. The OEM said it aims to bring a retail experience but in a premium manner that Ather Energy has built through company-owned experience centres. This will now be delivered through dealer partners. This needed collaboration with progressive dealers with experience of premium products and a deep understanding of consumers in their respective markets. Here, Ather Energy has collaborated with Kataria Group in Ahmedabad, Kamal Motors in Mumbai.

The showrooms are dubbed as Ather Space. This is a dynamic, tactile and interactive facility designed to educate customers about electric vehicles (EVs) while providing a holistic experience in an interactive space. EV enthusiasts can try out the Ather 450X and get an in-depth view of the product and its features. With a naked scooter on display, visitors get an opportunity to learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it.

Furthermore,  they can learn and interact with the intelligent and connected features through a display. The automaker will design the retail space and experience for its dealer partners. These experience centres will allow prospective consumers to test ride and get hands-on experience with Ather’s intelligent & connected product portfolio. Currently, the company operates Ather Space in Bangalore (Indiranagar) & Chennai (Wallace Garden Street).

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By Shloke Sarkar

An avid automotive enthusiast, Shloke has been crazy about cars since 2013. He's been into the Indian car market for a long time, having been a Consultant to his friends in all things Auto. Recently having forayed into Formula One, He's aiming to be a proper Motorhead.

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