Porsche India has decided to step it up a notch and add to the customer’s experience with its first Porsche Studio in India. Interestingly, it is among only 14 such studios Porsche has opened across the world. The Porsche showroom at Connaught Place, which has stood there for some years, has now been transformed into a kind of car buying experience that few have seen.
The Studio is based on a futuristic showroom concept, it is kind of like a new brand space that goes beyond the traditional showroom, offering a bit more than just the car. In terms of interior space, the showroom has space to showcase only two cars at a time.
But if one is a Porsche fan, they can spend quality time being lost at the carmaker’s history, which is framed across the showroom. For the collectors, Porsche also offers a range of miniatures of some of its iconic models over the years, besides several memorabilia.
Commenting on the opening, the Dealer Principal of Porsche Centre Delhi-NCR Dilmohan Singh says, “Porsche Studio Delhi presents a new way for customers and fans to explore and immerse themselves in the brand through a welcoming and engaging environment right in the middle of one of the busiest neighbourhoods in Delhi. I am very proud of our new destination as the first in India.”
Adjacent to the centre stage, visitors can relax in the Driver’s Club fitted with large panorama screens to watch videos from Porsche. A private sales suite offers complete discretion for the purchase process complete with a personal consultant.
The Porsche Studio is open from today, however, due to health and safety protocols, visits, as of now, are only possible via pre-scheduled appointment.
What are your thoughts regarding this unique concept? Are you going to go there? Let us know in the comments below.