Ford and Google today announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience.
Commenting on this Jim Farley, President and CEO of Ford said “As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” He then further added “From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,” said Sundar Pichai, CEO of Google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”
Ford has also named Google Cloud its preferred cloud provider to Google’s world-class expertise in data, artificial intelligence, and machine learning. As part of this new, six-year partnership and beginning in 2023, millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.
This is big news as it could be bringing a lot in common with Cars and Mobile Phones. So the integration between these two devices will be very proper and it could bring some new and great features as well. Android in the car also enables Ford and third-party developers to build apps that provide a constantly improving and ever more personalized ownership experience.
Down below are some of the features that could be coming to Ford Cars if the integration with Google is proper-
- Google Assistant- Drivers would be able to keep their eyes on the road and hands on the wheel, by getting things done with just their voice.
- Google Maps- As the vehicles’ primary navigation, drivers can reach their destination faster with information on real-time traffic, automatic rerouting, lane guidance, and more.
- Google Play- Drivers will have access to their favorite apps for listening to music, podcasts, audiobooks, and more. These apps are optimized and integrated for in-vehicle use.