Jaguar Land Rover drives away with Accenture as a global marketing partner. Accenture will join forces with Jaguar Land Rover’s Spark44 to create a new bespoke model which will play a central role in Jaguar Land Rover’s move to an electric-first luxury business model.
Commenting on this Alex Buck, chief executive officer of Spark44 said, “We’re delighted that Spark44 continues to be part of transforming Jaguar Land Rover’s marketing model. For the last decade, Jaguar Land Rover and Spark44 have worked together to achieve strong growth and now we will be taking this to the next level by joining forces with Accenture. The future of brand communication lies in fusing together the rich online and offline data sources to provide seamless end-to-end customer experiences. Having a single customer view across all channels, globally, will enable us to deliver the personalized, connected experiences expected of both the Jaguar and Land Rover brands.”
As per Jaguar, as a component of the “radical digitalization” of the organization’s promoting interchanges, the advancement of associated administrations will make “new experiences, new levels of intimacy and an enhanced ownership experience for customers”. The brand hopes to make a multi-stage, computerized first, customized client experience and upgrade the buying and possession experience of its clients across all brand touchpoints.
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