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Kia becomes the 4th largest car brand in India with a 10.7% market share. According to the Brand, they have registered a sale of 11,050 units. This sale makes them the 4th most sold car brand in the country in the month of May 2021. The 10.7% market share in this month, helps them secure their highest-ever monthly share ever since its launch. This is mainly because of Sonet, which according to the brand has emerged as the sub-compact SUV segment leader in May and is the highest contributor to overall company sales of Kia with 6,627 units. Then comes the Seltos, which has sold 4,277 units.
Commenting on this, Mr Tae-Jin Park, Chief Sales and Business Strategy Officer, Kia India said, “We are pleased with our sales performance during this challenging environment. The ongoing second wave of the COVID-19 pandemic made things tough for all businesses and the automobile industry was no exception, as normal business operations got disturbed. In these tough times, the relentless efforts of our teams and partners enabled Kia India to achieve its highest ever market share of 10.7%. We are confident that the need for personal mobility and pent-up demand will drive the recovery for the entire industry in the months to come.”
Even Mr Hardeep Singh Brar, Vice President and Head of Marketing & Sales, Kia India said, “We are receiving an overwhelming response for the recently launched refreshed Seltos and Sonet from the Indian customers. This is a true testament to our understanding of the needs of the customers here and our sales performance shows that we are providing them with the right product. It is noteworthy that both Sonet and Seltos are amongst the top 10 most sold cars and Kia India has already crossed consolidated sales of 2.67 lakh vehicles this month within just 22 months of the start of sales in India.”
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