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Kia inaugurates its first digital showroom in India. The brand has announced that they have inaugurated their first digital showroom in Mumbai and it is located in Prabhadevi – one of the busiest hubs of Mumbai, the showroom is an effort towards digitizing the consumer experience within the select traditional 1S and 3S facilities of Kia India.
Speaking about Kia India’s first digital showroom launch, Mr. Tae-Jin Park, Executive Director & CSBO, Kia India, said, “In today’s tech-savvy world, digitalisation is inevitable and businesses cannot ignore it. Since its debut in India, Kia has always prioritized digitisation in our services to enhance the customer experience- we strongly believe in leveraging the power of digital to make vehicle purchase and ownership convenient. After the successful introduction of Kia Digi-Connect, our new digital showroom in Mumbai is another move towards providing a matchless customer experience.”
The newly launched digital showroom is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The content displayed in the showroom is controlled directly by Kia India. Also, the newly inaugurated facility is also an effort towards minimizing the investment and operational challenges of the dealership by rightsizing the infrastructure. Kia India is planning to introduce three more showrooms based on the same concept in Delhi, Chennai and Bangalore by end of this year.
Kia India has also given some more information about the showroom, where they have told that it spreads across 606 sq. metre., the showroom will have five vehicles on display. Customers can witness the digitization from their first step in the showroom by digitized registration desk. There is also a 3D configurator zone in the facility enables the customers to customise and design their favourite Kia cars and witness their intricate details.
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