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Kia India launches a new digital campaign to showcase the enhanced ownership experience. It is a series of seven digital films that effectively captures how Kia has enhanced the ownership experience for its customers and, in turn, simplified their lives.
Speaking about the campaign Mr. Hardeep Singh Brar, Vice President & Head of Sales and Marketing, Kia India said, “We entered India with the promise to offer a unique combination of value and premiumness to our patrons. The acceptance we have received over the course of two years of operations in India testifies that we are moving in the right direction. Today, not only the product but also the experience is a growing differentiator in a brand’s success. With segment-leading products in our portfolio and offering a superlative ownership experience, we have rightfully established Kia as a mobility solutions provider brand that aims to simplify our customer’s life. Through our latest digital campaign, we want to highlight this amazing ownership journey that we offer to our discerning new-age customers.”
The films are said to be based on the Kia Experience of a child – Myra, and how she is inspired by her extended family member – The Kia Seltos. It is an extension to the new brand identity campaign launched in April 2021, the films dive deeper into the life of Myra and her father as they face several daily life complications.
Kia has been also known to roll out some of the most memorable campaigns in the automotive segment, which are inspired by powerful insights and crafted with an impeccable storytelling approach. Since the launch of its first brand campaign – ‘Magical Inspirations, Stunning Designs’ to the latest ‘Movement that inspires,’ the brand has intrigued its target audience with the right mix of short and long-form content on its digital platforms.
Well with that said, do let us know your opinions on how Kia now brings ownership experience through a new digital campaign by dropping a comment down below.