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Bicester Heritage-based creatives Ralle unveils a new Ferrari tracking car. It has been assembled in seven days, following a partnership with Talos Vehicles, according to the maker, this rig will enable the small team to capture unique shots and content, sharing the twists and turns of much-loved circuits in a never seen angle.

Also read, Tata Motors unveils its new Tigor EV for the personal segment

Jimmy Howson, Founder, Ralle said: “We have been exploring different means to capture unique, high-speed shots for some time, and our Ferrari tracking car is the result of weeks of planning and adjustments. It’s an exciting time for Ralle as we hope to take our skills and brand reach to a range of new audiences at Farnborough and beyond!”

Also, Philip White, Senior Brand and Marketing Manager, Bicester Heritage adds: “Ralle are a disruptive and dynamic presence here at Bicester Heritage, a veritable force majeure for us here onsite in terms of providing content and imagery that truly takes you trackside in a matter of seconds. The launch of their new Ferrari track car, and the speed at which the young team have put this together, is great news for the future of how automotive industry content is created and consumed.”

The combined media group team has recently expanded to over ten creatives, following the acquisition of Howson Media by Ralle and working alongside sister company Petroleum & Co., combining social media experts with automotive commercial and short film expertise. The Group works with a range of media, including tracking and drone footage, to capture the power, passion and emotion of the automotive world.

Furthermore, Ralle will unveil their tracking car at the British Car Show, this 19th to the 22nd of August in Farnborough. It is said to be a dynamic addition to the broader Bicester Motion site, on which Bicester Heritage sits, which is planned to become a leading destination for mobility technology and experience, past, present and future.

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