Tata Motors takes the premium quotient to a new level with Dark Range

Tata Motors takes the premium quotient to a new level with Dark Range. This new range includes Altroz, Nexon, Harrier and the Nexon EV too. The Harrier Dark was launched in Aug’19 and it provided a compelling package to customers who were looking for a Bold, and Stylish SUV. Tata has further added more cars to the Dark franchise. The Dark range is now available at dealerships and is open for bookings.

Tata has also introduced some new and exclusive merchandise, which will consist of Dark branded premium leather jackets and T-shirts. Furthermore, the Company has also introduced a tyre puncture repair kit, as a priority customer offering, to increasing the convenience quotient in the range.

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Commenting on the launch of this exclusive range Mr Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors said, “Harrier #Dark which was launched as a limited-edition product initially, did extremely well and on popular customer demand became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers. We are confident that the extended dark range is equally compelling and cater to customers who are looking for bold & stylish cars this festive season.”

More about the other cars in the Dark Range, the Altroz is a new top of the line variant that comes in a new Cosmo Black exterior body colour with a dark tint finish on R16 alloy wheels and premium dark chrome across the hood.

While for the Nexon EV Dark, it would be available on the Nexon EV XZ+ and the XZ+ LUX variant. These variants will adorn a premium Midnight Black exterior colour with Satin Black humanity line and beltline, Dark mascot and an all-new Charcoal Grey alloy wheel. The interiors of the car are also accentuated with a dash of Dark themed glossy piano Black mid-pad with premium dark-themed leatherette upholstery with Tri-arrow perforations on seats and door trims.

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