Listen to the article
Droom has launched a new campaign, SuperBaraat for this year’s romantic season. Couples who are about to get married can register themselves to be eligible for a SuperBaraat. All they have to do is share their love stories which will be read by users on different social media platforms and evaluated by an independent panel of judges. Based on the social media responses and the judges’ review, a couple will be chosen where the groom gets a chance to ride into the wedding and have the vidaai in a supercar!
Couples who have their weddings before 30th April are eligible to participate in this contest. Whereas nominations are open till the end of February, the microsite will be launched on the 10th of February.
In a further boost to the mood of love brewing in the air, Droom has also announced a mini-version of the campaign for those who have their wedding on 14th February. Process remains the same, couples need to submit their entries by the evening of 12th February, which will then be judged. The results will be declared by midnight, next day and winners will have a supercar at their beck and call during their baraat/vidaai!
Commenting on the campaign, Sandeep Aggarwal, Founder and CEO, Droom said, “Supercars have always been an object of great fantasy, even more so today with their portrayal in movies and other shows. We decided to initiate the SuperBaraat campaign to celebrate this season of love, and gift a lucky couple an experience which they will never forget. Furthermore, the interesting combination of a conventional Indian baraat/vidaai with a flashy supercar is something even the attendees at the wedding will marvel at.”
The SuperBaraat campaign will begin on the 10th of February and hopes to get a huge response from love-struck couples vying for an experience of a lifetime. Whereas nominations are open till the end of February, Droom is already looking towards enabling the first SuperBaraat this Valentine’s Day.
Campaigns such as SuperBaraat transform weddings, which already are special occasions, into memories that resonates for a long time after the ceremonies are over.