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Skoda says that they would be part of more than 100 cities in India soon. The brand’s network presence has increased by almost 15% with the launch of the KUSHAQ, less than a month ago. This has been enabled by a focused effort on expanding the network, which formed an important part of the KUSHAQ launch strategy. According to the brand, they will be present in more than 100 cities across India by August 2021, and this will be its largest coverage in the country since it entered this market.
Commenting on this Mr. Zac Hollis, Brand Director – SKODA AUTO India said, “The launch of KUSHAQ stands testament to a new era for ©KODA AUTO in India. On the back of this world-class SUV, we had a clear vision of taking the ©KODA brand to new and emerging markets across the country. I am delighted to share that we will be present in more than 100 cities in the coming month. Enhancing the ownership experience is a key pillar of our growth strategy and increasing our network presence is one of the important pillars to meet this objective.”
There have been more than 200 dealership applications by potential partners who want to be part of the growth of the brand in India. This includes a mix of new dealers, and also existing dealers who want to build on the brand association and open additional facilities.
Skoda has also given the list of the cities in which they will be present by August 2021, and it includes new markets like Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi, and Hardoi, amongst others. This will enhance the brand’s existing presence in over 90 cities which includes Patiala, Sirsa, Ghaziabad, Alwar, Aligarh, Siliguri, Bhavnagar, Satara, Ahmednagar, Belgaum, Shimoga, Kannur, Alleppy, Dindigul, Karur, Nellore, Bhimavaram, and many other tier II-III cities, apart from all metro and most state capital cities.
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