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Tata Safari crosses the 10,000th sale mark to make its first milestone within five months. The brand has rolled out the 10,000th unit of the all-new Safari from its manufacturing facility in Pune. Despite all restrictions, after the 100th rollout in February 2021, the last 9,900 units of the new Safari were rolled out in less than four months. This is a remarkable feat achieved.
Speaking on this milestone Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to have reached this significant milestone for the new Safari in a span of four months. Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover’s renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.”
This new Tata Safari comes with new safety features, and it is one of the top-selling 6/7-seater high SUVs with a current market share of 25.2% in its category. Furthermore, together with its stablemate (Safari + Harrier), Tata Motors currently commands 41.2% in the High SUV segment, this report is as of Q1 FY22.
The new Safari has evolved to meet the needs of today’s SUV customers, who want appealing design, plush and comfortable interiors, unparalleled versatility, outstanding performance, go-anywhere experience, top-notch safety, and most up-to-date connected car technology for a modern, multifaceted lifestyle.
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